Tips to increase your Android app user engagement
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A big part of the success of an application depends on how it holds and connect with clients so they return over and over. After all, it’s not all about getting a large number of installs but about how users discover the application profitable. That is the reason we'd like to disclose to you a few hints to increase your Android app user engagement.
According to Google data, an average user has 36 apps on its smartphone, from which 3 out of 4 are not regularly used. Of those remaining (9) apps, user behavior tells us that there are just about three that will be utilized just once.
Therefore, engaging and retaining users are considered among the best practices you should deal with so as to make your application develop.
Few Tips to increase your Android app user engagement
Engaging your users
One of the best things you can do is to take advantage of Google tools at your disposal. Apps links and Firebase can assist you with this.
By connecting your application, your enabling its content to be accessible on Google or take users directly to a specific place inside your application. In recent years, these practices have been improved with Firebase Dynamics Links and Fire App indexing, providing more control over how links work on numerous platforms or when an app is already installed or not.
More recently, Google Play Instant has been released as an option for developers to offer users the opportunity to attempt their application and have a quicker Android experience without installation being required.
Also, notifying your users about relevant information is a decent method to help them to remember your application. Be that as it may, to do this, you'll need to make an plan considering your goals, each one of your user groups and other possible channels to convey the message, for instance.
Understanding your users
Another important task when hoping to expand user engagement is letting them know you really care about what they need to say.
Make sure to read all the reviews and ratings of your application, but most importantly, try to answer to critics in the right way if you want to positively engage with them. You should provide other contact channels like a website or an email.
Also, utilizing Google Analytics for Firebase encourages you observe user behavior and identify specific groups within your application.
Adding the Firebase SDK to your application will enable you to discover essential data of what kind of content -advertisements you can offer to your different users or build a Google Ads (the new brand name for Google AdWords) remarketing campaign to contact again those users who haven't utilized your application in some time.
Keeping your app updated and improving its performance
Nowadays, we are all used to constant change, whether it is a major one or little one. Making your application more engaging requires integrating new features, optimizing for other platforms or utilize the most recent trends, so we don’t get behind.
Updates show you are committed to your application and it's additionally an opportunity to integrate new attractive features such as Machine Learning or Actions for Google Assistant, for instance.
You can also extend your application to other devices like Wearables or Chromebooks, which are interesting markets for developers to explore, so as to make their application develop.
Besides, we´ve seen how stability and performance are vital to expand your retention rate, and that’s when a tool like Android Vitals comes to the rescue to help you enable you to improve your application quality and reduce users abandon.
Wrapping up
Increasing user engagement is avital piece of an application business. There are a ton of incredible Android tools developers can utilize and there are significantly more best practices to implement for this matter.
